Women who drive results: inside Moving Intelligence Group’s sales team

Five sales professionals, four countries, one eighteen-month deal that became one of the UK's largest accounts. We spoke to some of the women behind Moving Intelligence Group's sales teams about how they got there, and what actually wins deals.

Sales is not just about targets, persuasion and closing the deal. It is the ability to listen, truly understand the customer and bring the right perspective to the table at the right moment. Across Moving Intelligence Group's sales teams in the Netherlands, France, Germany and the United Kingdom, women are winning some of the biggest deals in the business, and doing it in very different ways. Michiel van Kessel, Chief People Officer, spoke to five of them about how they got into sales, what makes them good at it, and what it takes to sell fleet and telematics solutions across four very different markets.

There is no single profile of a successful sales professional, and not everyone in this group set out to work in sales.

Laura Wilson, Sales Manager at Moving Intelligence in the United Kingdom, started her career in primary education before deciding it was not the right fit. Sales was not entirely unfamiliar to her, though. "I'd always been interested in it. I watched my father at work and saw how much satisfaction and energy it gave him." Moving into sales turned out to be a natural next step. Laura thrives under pressure and sets out not just to meet her targets, but to beat them.

Renee van Drunen, Account Manager at Moving Intelligence in the Netherlands, more or less fell into sales, and found it suited her far better than she expected. What appeals to her most is the human side of the job: not simply selling something, but getting to know customers, understanding the challenges they face, and finding the solution that actually fits.

Vira Rekeda joined the international sales team at Echoes in 2025, serving customers across Europe from the Paris office. For her, it is the variety that makes the job. “No customer, country or business case is the same. That variety, and the constant sense of challenge, is what gives me energy.”


Sarah Bateman joined Moving Intelligence in Manchester this year, moving into sales after years in an administrative role.. "Someone spotted that I'd be good at this before I did," she says. "It turned out they were right. It's challenging, but in exactly the right way. Every day is different. And when you have worked hard and then see the results, it is incredibly rewarding.”

Ask any of the five what matters most in their job, and the answer is rarely about persuasion. It is about listening: not just hearing what a customer says, but understanding what sits behind it. What is actually happening inside their organisation? Where is the real need? Which solution genuinely fits it?

Diana Klobučar, Accountmanager on the Echoes sales team in Germany, puts it plainly: "We listen and try to properly understand what a customer needs first. Only then do we look for the solution that fits them. What matters most in the end is that the customer is satisfied, not just the commercial outcome."

That is particularly true in telematics and fleet management, where the job is rarely about selling a single product. “You do not have to be the loudest person in the room,” says Renee. “It is about keeping your promises, giving honest advice and building a relationship that lasts.”

Ask the team about sales style and none of them describe a single formula. Vira is direct about it: "Some people think empathy is a weakness. I think the opposite. You can be sharp and diplomatic at the same time. In the end, it's the relationship you build with the customer that makes the difference." She likens it to a hare and a tortoise: both reach the finish line, just differently, and the relationship built along the way matters as much as the speed.

For Laura, credibility is something built deliberately, not handed over. "You earn trust by demonstrating your expertise and your experience. Once that trust is there, people are more willing to have the conversation, and that gives you the room to show your value and build the relationship properly."

Several of the women describe sales as much a personal journey as a career. “Every day I step outside my comfort zone”, says Sarah. “You find yourself in new situations and keep learning. Sometimes I think,I’m not sure I can do this. Then I just try.” Diana sees it the same way: "Sales might be the best environment there is to develop yourself in. You grow professionally, but you grow as a person too."

Laura's biggest deal to date took eighteen months from first contact to signature: a contract with one of the largest motorhome companies in the UK, which has since become one of Moving Intelligence's largest UK accounts. "You can't treat sales like an ordinary job," she says. "It takes resilience, determination, and a willingness to keep learning from the setbacks."

For the international Echoes team, that patience matters even more. They are often introducing Echoes into markets where the brand is not yet known. “We never take a no personally” says Vira. A customer may not be ready today. They might be in a few months."

Michiel adds: “That characterises the mindset of our people. It goes beyond acquisition. It’s about building trust, developing markets and opening new doors.”

These five stories are different, but they share something: none of these five set out with a fixed idea of what a sales career should look like, and all of them built one on their own terms. "Working alongside other women who got here in completely different ways gives you a different perspective," says Laura. "You end up sharing ideas you might not have landed on alone." That range is part of what makes the team work, whether it's Laura closing an eighteen-month deal, Vira opening a market that didn't know Echoes yet, or Diana putting the customer's actual needs ahead of the pitch.

Would you like to join our sales team?

If you’re curious about a sales role at Moving Intelligence Group, we would love to hear from you, even if you don’t tick every box on a current vacancy. If you think your background, experience and way of working could be a great fit for our organisation, get in touch: vacancy@movingintelligence.com